Customer Value

Customer Value is the difference between what a customer gets from a product, and what he or she has to give in order to get it.

Customer Value Added is the level of satisfaction of a firm's or product's customers, as compared with that of the customers of its competitors.

When there’s a can of generic cola behind a counter right next to a can of Coca Cola, chances are a customer is going to go for the Coca Cola. It won’t matter that the generic brand is cheaper – customers aren't just buying a low-cost beverage, they’re buying quality taste and the “refresh yourself” philosophy that seems to underlie those fizzy bubbles.

People will value products and services beyond the lowest cost if you sell your company the right way. 

Coca-Cola delivers on the simple but enduring promise, “Always Coca-Cola”—always thirst-quenching, always good with food, always a part of your life.”

For Coca- Cola, commercial leadership translates brand strategies into customer value. For Coca-Cola’s customers, the name is synonym to soft-drinks.

When there’s a can of generic cola behind a counter right next to a can of Coke, chances are a customer is going to go for the Coke. It won’t matter that the generic brand is 67 cents cheaper – customers aren’t just buying a low-cost beverage, they’re buying quality taste and the “refresh yourself” philosophy that seems to underlie those fizzy bubbles. Customers will see beyond the price if they feel an emotional attachment to a product or services.

The following reasons add value to the customers of Coca-Cola:

·         Brand Strategies

·         Quality

·         Being local in nature

·         Reachable and availability

·         Low price

·         Brand Value