Competition

Identifying Competitors

As the product selected is Coke which is a Cola Brand, so we will take only cola soft drinks into consideration for competition. Pepsi and Coke are fighting for the top position from ages. Pepsi is the biggest competitor of Coke. Along with Pepsi, all the Cola brands like  RC Cola, are also competitors of Coke. Other soft-drinks, juices, fruit drinks are competitors of Coke as they satisfy the same need as Coke satisfies but they are the weak competitors. Coke claims that its biggest competitor is water and it wants to replace it.

 

Analysing Competitors

As Pepsi is the biggest competitor of Coke, we will take only this product into consideration.

Strategies

Pepsi and Coke belong to the same strategic group as they want to cover huge part of the market through good quality and low price. They have the same target audience and adopt same strategies to attract customers.

Objectives

Coke has identified Pepsi as its main competitor and strategies. After comes the objective of the competitor. Pepsi’s main objective is to capture maximum market share and become the topmost soft drink.

Strengths and Weakness

Pepsi’s strength is that it is a more youthful brand. It portrays itself as a brand for youth while on the other side Coca-cola doesn’t have image of that of a youthful brand. It is connected to a family brand.

Selecting Competitors

Strong vs Weak – Brands like Pepsi, Thumbs up are the strong competitors of Coke. On the other side, RC cola and other substitutes will be the weak competitors

Close vs Distant – Pepsi will be a close competitor while Lime, juices will be distant competitor.