Product-Mix is the set of all products and items a particular seller offers for sale.
Following chart shows the Product Mix of The Coca Cola Company.
Product Category: The Coca-Cola Company offers two kind of drinks
Following chart shows the Product Mix of The Coca Cola Company.
Product Category: The Coca-Cola Company offers two kind of drinks
- Carbonated Drinks
- Non-Carbonated Drinks
Product Mix Width: The sub-categories like energy drinks, soft drinks etc. under categories form the width of the product mix. Here, the width is 6.
Product Line: It is a series of different products which form a group. Product lines under Soft Drinks will be:
- Coca Cola
- Diet Coke
- Thumbs Up
- Sprite
- Fanta
- Limca
Product Depth: Number of variants under a product line is called as product depth.
Different Variants of Coca Cola are:
- Cans: 330ml
- RGB: 200ml, 300ml
- Pet: 600ml, 1l, 2l, 2.25l, 6l
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