Tuesday 10 September 2013

Services and Services Marketing

We are here to SERVE you..


As Coca – Cola comes under pure tangible good category of Service mix, there is no service attached to it. Being an FMCG good, there is no major service provided to the customers.

Coca – Cola is a very big company, one service which can be counted is the Website of the company. Coca Cola India’s company provides every information about the company. Its products, initiatives, sustainability and much more is just one click away from the consumer.

Coca – Cola India’s Website - http://www.coca-colaindia.com



Coca – Cola also have a Consumer Helpline number for its consumers. This will also be included in the service provided by the company to its consumer. Consumers can also mail them their queries. The website of the company has also listed various FAQ’s for the consumers.




Other service of Coca – Cola can be Vending Machines. But the concept of vending machines is not much famous in India, therefore, we won’t consider it as a service in India

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